Google's wavering trust presumption

A large part of Google's success has been driven by trust, but now that the search giant wants to monetise social networking and is distracted with its new phone business, will we continue to trust it?

Google revolutionised the Internet when the service appeared just over a decade ago. The search engine’s clean and reliable results saw it quickly capture two thirds of the market from then competitors like Altavista and Yahoo!.

One of the keys to that success was trust – Google’s users had a fair degree of confidence that the service’s results would be an accurate representation of whatever they were looking for on the web.


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