Google's self-promotion leaves advertisers in the cold

Ten years since its IPO Google has shifted towards presenting its own content at the expense of advertisers who rely on its search traffic.

Google co-founders Larry Page, left, and Sergey Brin pose for photos at the company's Mountain View, Calif., headquarters in 2004. The company's richer information is causing angst among advertisers accustomed to its basic index offerings. Associated Press.

Just before Google went public 10 years ago, co-founder Larry Page said he wanted to get the search engine's users "out of Google and to the right place as fast as possible".

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