Google's nexus of complaints

Google's move into hardware may have impressed its fans, but it still has plenty to learn about logistics and keeping its customers happy.

The launch of Google’s new Nexus 7 Android tablet marked their entry into retailing hardware devices directly to Australian consumers. However, the experience of customers who pre-ordered the Nexus 7 shows that the company has much to learn about selling and delivering physical products.

Apple has shown a great customer experience is about more than just the device itself, the entire pre-order/retail process and delivery logistics must also be handled with care.

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