Google's Chromecast challenge

Google's Chromecast device is a direct threat to digital media receivers such as Roku and the slew of HDMI Android stick manufacturers, but the move should also be of concern to content providers and broadcasters.

Google has outlined its latest assault on the TV space with its new Chromecast TV streaming device. This marks Google’s third attempt at bringing the living room into the Google sphere of influence, and this time its focus is on cost and cloud services. The device provides a most direct threat to digital media receivers such as Roku and the slew of HDMI Android stick manufacturers, but the move will also be of concern to content providers and broadcasters as the device will help to break down the barriers between the PC and the TV. Additionally, Google has announced a refresh of its Nexus 7 tablet and the latest version of its mobile OS, Android 4.3.

Chromecast offers internet TV at a knock-down price

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