GoGet's mixed traffic signals

The idea of offering everything as a service has the potential to disrupt traditional business models, but car share outfits like GoGet and ZipCar provide a good example of how hit and miss the results can be.

The idea of everything as a service (XaaS) may be new to most companies. But for the car industry, it’s old hat.

Take for instance, GoGet: an Australian car share company that's been pushing the idea of XaaS and collaborative consumption for the better part of a decade.

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