Getting execs to trust social media

While the mistrust of social media is still prevalent in the upper echelons of management, it's the issue of finding the right implementation strategy that has most organisations stumped.

The other day I asked an executive about social media and received a rather curt but not entirely surprising response. “Why would I allow the inmates to run the facility?” was what the executive said and the blunt reaction highlights the scepticism still prevalent in upper echelons of management


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