Lindsay Fox dominated proceedings on the directors' trades front, cutting his stake in Premier Investments by 54 per cent and raising more than $23 million.
Fox retains about 1.7 per cent of Premier, which plugs away with a collection of retail brands, including Just Jeans and Portmans, and a pile of cash - $313 million at July 27.
Premier scrip has been a volatile conveyance over the past six years and remains below what it was in 2007 when Fox topped up his stake at $8 a share.
Buying scrip on the day Fox sold was Airlie Funds Management, which now owns 5.4 per cent of Premier.
Overall, the scorecard registered $6 million to $43 million in favour of sellers.
Graeme Wood, executive director and co-founder of Wotif and a Greens supporter, was also a quantity seller. While the stockmarket is up 16 per cent or so this year, Wotif scrip is down some 29 per cent.
Wood collected $4.45 a share, which compared with the $5.07 a share he got last year when he raised $10 million. He now holds around 20 per cent of the capital.
Another recent seller was Paradice Investment Management, which ceased to be a substantial shareholder.
There was multidirector selling in Domino's Pizza and the stock hit a $16.28 high on Friday.
Oil producer Maverick Drilling & Exploration had a super day on Friday with the scrip improving nearly 15 per cent to 55¢.
Non-executive director Lee Clarke's interests spent $1.2 million on the stock at 49¢ apiece on Cup day. His interests, including Clarke Kent Super, hold about $11 million of stock.
Elsewhere, Paula Dwyer put $67,000 of ANZ bank scrip into the Happell Super Fund.