For love and money

With high margins, reliable growth and a constant stream of loved-up fiancés, it's easy to see why jewellers like fourth generation family-owned Wallace Bishop tend to stick around.

There are 125,000 weddings a year in Australia, growing steadily each year, year in year out, never going out of fashion, and now with a new growth market among those who prefer not to stray outside their own gender, and most of them are preceded by the acquisition of a diamond ring, chosen by shining lovers standing at a counter, with the infatuated fiancé always going over budget and spending a month’s wage to please the object of his desire.

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