Planning authorities may have approved Australia 108 but it's the ancient art of feng shui that could make building the tallest residential tower in the southern hemisphere a reality.
The developers behind Australia 108 are taking no chances when appealing to locally based and international Asian buyers, with the principles of feng shui playing a key role in the branding and design of the landmark apartment project.
From its name, to its height, to the number of floors, Australia 108 has been purposely crafted to appeal to the affinity that many Asian cultures - particularly ethnic Chinese - have for number 8.
"It's very important. Number 8 is the number that relates to prosperity, abundance and security," said feng shui expert Master Feng, of the Victorian-based Master Feng Institute.
"It's very common for Chinese people to seek out this number. The number of floors and the name of the building would be enough to attract that type of energy."
The Southbank mega-tower was planned to stand 388 metres tall over 108 storeys, which raised concerns from the Melbourne City Council as it broke height restrictions and was likely to overshadow the Shrine of Remembrance.
But Planning Minister Matthew Guy's decision this week to approve the building without any modifications to its height has preserved the developer's bid to make the project feng shui-compliant.
"Good planning often coincides with feng shui and the number 8 is like a lucky rabbit's foot," said Nonda Katsalidis, architect and backer of Australia 108.
"The 388-metre height was not an accident ... Where we can we'll add eights and where we can we'll avoid 13 (which is unlucky in the West) and four (which is unlucky in the East)," he said.
But buyers interested in an apartment on levels 8 or 88 will be out of luck as these are reserved for parking and a six-star hotel. firstname.lastname@example.org