Entertaining the Netflix generation

In eight years’ time, ‘Generation Choice’ turns 21. With the NBN at their fingertips, content providers will have to try harder than ever to keep their attention.

In 2022, ‘Generation Choice’ turns 21. That's the generation that wants to select and consume content at a time and device of their choosing; and looks likely to redefine the future of mass media.

The release of iTunes in 2001 proved to be the catalyst for this generation. From that point on, free-to-air and cable channels were no longer allowed to dictate to consumers how and when entertainment should be consumed.

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