eBay's enticing e-commerce message

What started as a scrappy auction site for mom and pop sellers is now a global powerhouse and eBay clearly isn't scared to make life as diffficult as possible for Amazon.com.

EBay Inc, once a scrappy auction site for mom and pop sellers, is enticing some of the world's largest retailers by arguing it can help them compete better against e-commerce leader Amazon.com Inc.

EBay chief executive John Donahoe and other executives have been telling retailers that Amazon is their enemy, while eBay is a friend because, unlike Amazon, it holds no inventory.

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