Do energy consumers know best?

This week's chart of the week shows why a dogmatic adherence to the principle of 'individuals know best' is problematic when it comes to household energy consumption decisions.

As a general rule running our society on the assumption that individuals have a better understanding of what’s in their own best interests than external third parties works pretty well.  The disaster of centrally controlled communist economies is a testament to what happens when you completely subvert this rule.  But like all general theories of human and societal behaviour, it’s important to regularly test and assess it against real-world experience to make sure it’s valid for specific circumstances.  Humans are a funny and unpredictable lot, with a one rule fits all approach generally not all that effective.


{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles