Copying Apple's culture

Apple always been a trail blazer for innovation in the tech world, but why is it that everybody want's to copy the company's products and not the company itself?

Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The expectation that precedes a new Apple product launch is only matched by the expectation of the replication of those products by competitors.

This cycle of product mimicry was succinctly summarised by Marc Andreessen regarding a rumoured Apple TV product:

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