Confessions of a data addict

Mobile data users don’t just buy a device and a data plan, they buy a data experience. Smart service providers need to find ways to maximise that experience to reap the rewards.

I admit it: I’m a heavy data user. I have the maximum plan available but even that sometimes isn’t enough. At the weekend, particularly if I’m travelling, I use my tablet to watch the soccer highlights, although this can be frustrating as I often get a message that I’ve exceeded my daily video streaming limit. At times like this, what I would most want is an offer from my service provider of a temporary data top-up, just so that I can continue watching the games. I’m prepared to pay a premium to watch Premier League highlights.

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