Companies are failing the online test

Leading internet based businesses, Seek, Carsales and REA live in constant fear of disruption. The way they approach risk should be a lesson to board members across Australia.

The Australian skills shortage is no longer dominated by the trades. The most critical shortage is those who can manage in the internet age and understand this totally new environment.

That means vast areas of Australian business are in danger of being ‘Fairfaxed’ – seeing their core business taken away by rivals, now often from overseas, who have the required online managerial skills.

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