Coles' 'big data' gamble

Coles may be cutting more off its already tight margins with its FlyBuys campaign, but for the key customer data it provides it might make it worth the risk.

Productivity Spectator


SMS Code Sent…

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Log in to access this content

Looks you are already a member. Please enter your password to proceed

Hi {{ user.FirstName }}

Verify your mobile number to unlock a FREE trial

Looks like you've already taken a free trial

Please sign up for full access

Updating information

Please wait ...

Related Articles