Coles and Woolworths face a hulking gorilla

Coles and Woolworths' comfortable rivalry could be blown out of the water by Amazon. The thought is enough to have retail bosses shaking in their boots.

For years Woolworths and the now Wesfarmers-owned Coles have only needed to look one way when assessing their competition; at each other. While both have tried valiantly to label independent supermarkets, green grocers, butchers and, more recently, Aldi as significant competition, few really bought the argument that grocery retail isn’t a two-horse race.

However, the latest rival spruiked as a major challenger by Wesfarmers’ boss Richard Goyder, Amazon, is likely a rare exception and worth paying close attention to over the next decade.

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