Can polling day beat the confidence blues?

Data shows consumer sentiment noticeably rises and falls before and after an election. Business may be spot on when it says it wants the polling over and done with.

Businesses are complaining that a long campaign to either a September 14 election  (as was assured when Julia Gillard was prime minister) or a possible alternate election date (under Kevin Rudd) is damaging consumer sentiment, and with it growth in the economy.

This view has inspired a running commentary that the election should be called ‘now’ and that somehow this will lift the uncertainty and consumers will again be confident, start spending and all will be well.

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