Can Optus topple Telstra on mobile?

Optus' new mobile pricing plans indicate it's not afraid to tackle Telstra head on in order to maintain its share of the cramped mobile market.

Optus’ latest move in the mobile space is less a revolution than it is a necessary evolution of where Australia’s second biggest telco needs to be in order to maintain its position in the market.

Catching up to Telstra is going to be a challenge for Optus, but its efforts are necessary lest the competitive stakes in the local market become skewed further in Telstra’s favour.


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