Can Google regulate its own dominance?

Google holds around 90 per cent of the search engine market in the Europe, and that dominance has got its competitors up in arms. The company’s put forward its own proposal to improve competition, but is this just a way of escaping EU regulation?

It’s taken nearly three years, but the European Commission and Google last week reached some form of agreement regarding alleged abuses of the search engine’s dominant position in the European Union.

Google’s competitors claim to be victims of anticompetitive behaviour, such as Google favouring its own products and pushing rival search engines' results down the page.

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