Building the greenwashing perception

Many major Australian companies willingly spruik their green credentials but while sustainability reports are separated from the rest of their business, most moves will be seen as greenwashing.

Over Easter I perused the sustainability reports of major Australian companies involved in residential and industrial property development. Some are major construction companies. Others manage properties or invest significant funds in them. Most have been producing sustainability reports for between 5-10 years.

Many report against the Dow Jones Sustainability Index or the FTSE4Good Global Index.  Some have won Australian Sustainability Awards or Green Globes.

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