Fairfax Media will scrap the print edition of BRW magazine at the end of November with the 30-year-old business publication surviving as a free online site, while some of its premium content, including the Rich 200 list, will appear in Fairfax titles such as The Australian Financial Review.
The announcement on Friday came a week after Fairfax announced plans to cut 45 staff through the closure of the (sydney) magazine in The Sydney Morning Herald, the (melbourne) magazine in The Age and the merger of business reporting across these mastheads and the AFR.
In an email to Fairfax staff, group director of business media Sean Aylmer said the BRW brand remains a valued part of the company's portfolio and has considerable strength in the market.
"We are committed to operating all our business media titles to their full potential and leveraging the power of the AFR masthead," he said.
The Audited Media Association of Australia said BRW recorded 38,550 average net paid print sales for the period ending March this year. A September audit by the association showed the BRW website had 8634 average daily unique browsers and more than 585,000 page impressions.
BRW staff will be able to apply for the voluntary redundancies Fairfax is seeking from 25 business media staff.