Bringing the NBN to the boardroom

Success and failure in the post-NBN world will depend on how businesses harness the potential of the network. But are our businesses taking NBN readiness seriously enough?

The NBN is going to be one of the largest predictable market disturbances in recent history for Australian businesses –one which, like other disruptive forces of such magnitude, favours new entrants while forcing incumbents into rapid evolutionary change. The difference between success and failure in the post-NBN world will depend on how businesses harness the potential of the NBN and that’s why NBN readiness needs to become a conversation point at the executive level.

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