Borghetti’s bold boardroom trade-off

Today’s capital raising will strengthen Virgin's defence against Qantas. But extra power for airlines on the register may create diplomatic headaches as they vie for power in the Australian market.

It has been evident ever since Virgin Australia Holdings’ share register became dominated by three strategic players that they represented a source of contingent capital if John Borghetti needed it. Today he called in that capital.

From the moment that Borghetti became chief executive of Virgin and embarked on his radical re-making of the airline and its strategies to try to break Qantas’ dominance of the domestic market, it was obvious that he had two vulnerabilities.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles