Blending 'clicks and bricks' for retailers

Bricks and mortar retailers face a steep online learning curve but given the right guidance they can still find ways to bring the physical and digital world together and create value.

This recently concuded Cyber Monday shopping event raised some interesting questions around the future of online retail. But there was one that was hinted at by interesting but not particularly revealing article “Death by a Billion Clicks”  by Michael Copland on Best Buy in Wired Magazine that is perhaps the most important question to ask.

What are the digital edges available to incumbent retailers?

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