Big money in big data

Venture capitalists are increasingly looking at big data as the next opportunity. Storage and networking is the obvious leader, but interest is now migrating to the companies building big data apps.

When Jason Goldberg set out to raise a new round of funding for his flash sales site Fab.com, he dispensed with the usual PowerPoint presentations and instead gave potential investors a look at the crown jewels: the "dashboard" of real-time analytics that can instantly spot trends and enable the site to tweak its offerings on the fly.

The company soon closed a $US40 million round of funding from blue-chip venture capitalists including Andreessen Horowitz.

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