Big Data, little anonymity

We're churning out more data than ever before, but all that information means we're safe from tracking by virtue of pack anonymity. But what happens when that's not good enough?

Privacy and technology go together like music and dance: it’s only when both work well together that the magic happens. But what about privacy in the age of big data, an era in which your every move has been recorded somewhere in the digital world through your electronic transactions?

Does the fact we’re churning out ever greater volumes of data mean we are safe, by virtue of pack anonymity, or are we at risk of serious violations of the individual’s privacy rights?

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