B2B organisations must go mobile to survive

A mobile-centric approach allows firms to get more out of customer data and deliver the kind of service that is now essential for businesses to thrive in today’s 24-7, connected world.

For B2B customers, mobile is fast becoming the first point of contact. Dramatic rises in connectivity and the proliferation of devices have seen greater expectations from customers around engagement. B2B customers expect immediate, real-time updates; seamless engagement across multiple channels; greater access and personalisation; and 24-7 service.

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