Apple's innovation imperative

Apple's lacklustre quarterly numbers are a clear sign that things are getting tougher. With all eyes now on the iPhone 5, Apple is hoping to pull something big out of its hat to keep the customers hooked.

Get ready for the mother of all product launches.

That was the message earlier this week from the top brass at Apple. Sales of the iPhone 4S are winding down: with the coming of the iPhone 5, Steve Jobs’ heirs are about to face their first real test.


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