Apple's executive customer experience

The Apple Store has kept its retail momentum going despite sluggish conditions and that's because it knows how to make its customers feel special.

Daddy’s got a new iPad! I just got it home.

Since I live in Australia, I guess I’m one of the first. And the experience I had getting it was a lesson in retail done right. Heck, it was an example of capitalism done right! There were five keys to making my purchase a great purchase experience.

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