Apple of the media's eye

Virtually the entire global media seems willing to suspend its usual collective disdain for press release journalism when it comes to Apple. But why?

What does Apple Inc. have in common with the crises in Syria, Iran, Afghanistan, the floods, cyclones, Europe’s debt crisis, nail-biting politics and the question of who should be head of the Future Fund? Absolutely nothing, yet it doesn’t seem that way using recent media coverage as a gauge.

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