App choices and the platforms war

Developing apps for the iPhone might have been a no-brainer so far, but many internet publishers are having to make some tough calls about which mobile platforms are worth the investment.

Microsoft , Amazon.com, and a clutch of other companies hoping to carve out a big slice of a mobile computing business currently dominated by Apple Inc, have their hopes pinned on people like Scott Porad.  

As chief technology officer of Cheezburger Network, a popular publisher of humor websites, Porad has to make the tough calls on which mobile devices merit the development of special software, or apps, that will make the company's content shine.

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