Alan Jones: it’s about disintermediation

Alan Jones and 2GB have just discovered then when the online masses are revolted, advertisers will act quickly and decisively. Old media of radio, meet new media.

Corporate leaders everywhere would be watching the predicament of Russell Tate and Robert Loewenthal, chairman and CEO of Macquarie Radio Network, with a mixture of fascination and horror.

A social media campaign against one their products, the Alan Jones breakfast programme, and directed at their business customers as well as their own company, has forced them to cancel all advertising on that show.


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