Last night I saw the Samsung’s Galaxy SIII ad for the first time – and what a disappointment it was.
Here I was thinking that with the 'smartphone wars' being at an all-time high, Samsung would be trying to push its latest innovations within the Smartphone sector, just like it did at this year’s Mobile World Congress. The ad would ultimately sell to consumers why the Galaxy SIII is the most advanced phone on the market at the moment.
Instead, I was bombarded with a minute’s worth of soppy imagery that meant absolutely nothing. I was waiting for the grand reveal where the ad showed me how the Samsung Galaxy SIII can respond to voice commands or how it can seamlessly transfer data between two Galaxy SIII’s – it never came.
If you’re keen to have a gander at Samsung’s efforts, we’ve posted the video below.
Perhaps what Samsung is missing is that the wider Australian public is still convinced (perhaps even brainwashed) that Apple’s iPhone is the most advanced smartphone product on the market. If it really wants to make the most of its pre-emptive strike against Apple ‘iPhone 5’, it needs to showcase why it is better, not demonstrate why it is more ‘human’ than other smartphone products. As Stilgherrian points out, this phone does have the potental to be an iPhone killer.
So on this note, today’s infographic on the future innovations in smartphone technology is going to fill to void of expectations left by Samsung’s lacklustre campaign. It reveals why what may be on the horizon for Smartphone technology.
Today’s infographic was sourced from iBuzzTech.com and was created by Symphony Teleca.