The dramatic news from Fairfax Media and News Limited last month brought to mind Bob Garfield’s Chaos Scenario which was published in 2009. In this prescient marketing tome he foretells of the death of traditional media as we know it. In its place, a world of astonishing media fragmentation, limited audience reach, and decreasing advertising revenues. In short, it’s a world with no critical mass to professionally and profitably deliver almost any marketing message. Sounds familiar doesn’t it?