A dual-screen sporting phenomenon

Watching the big game on the telly isn't what it used to be with the integration of Twitter and Facebook now giving sports TV a real-time social dimension.

In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game - once a simple matter of grabbing a beer and some chips and settling down in front of the television - has become increasingly active for those who wish it so.

The television – now a flat screen, high-definition behemoth – is still pre-eminent, but a relatively new phenomenon has emerged to complement traditional viewership.

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