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Business Description: Seven West Media Limited (SWM, formerly West Australian Newspapers Holdings Limited) is the national multi-platform media business based in Australia. SWM’s medias comprise Seven Television, Pacific Magazines, Yahoo!7 internet platform, the West Australian and associated WA regional newspapers, and radio stations.
Strategy Analysis: To deliver quality media content and so capture the highest number of viewers in the FTA market while retaining market share dominance of the West Australian newspaper industry. The development of 7Mate for a younger male demographic and 7Two for an older demographic illustrates the ability of Seven to diversify away from its core brand to capture the ever changing viewer habits of the consumer.
Seven West Media reported NPAT up 19.6% to $115.12m for the year ended 30 June 2011. Revenues from ordinary activities were $725.69m, up 77.6% from last year. Diluted EPS was 37.5 cents compared to 45.0 cents last year. Net operating cash flow was $140.95m compared to $103.44m last year. The final dividend declared was 26 cents, taking the full year dividend to 45 cents compared with 45 cents last year.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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