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Business Description: Symex Holdings Limited (SYM) engages in manufacturing and sale of consumer products and specialty chemical products in Australia, New Zealand, Africa, Asia, Europe and Middle East.
Strategy Analysis: SYM is diversifying around its core business of Oleo Products, chemical products derived from natural sources like animals or vegetables.
SYM has diversified further into personal care with the acquisition of Close Up, Aim toothpaste, and Huggie fabric softener and firelighters. The recent Pental soap business acquisition cost around $21m, financed by utilizing existing debt facilities. Further private label manufacturing of soaps for retailers is planned. The Port Melbourne plant is being expanded.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...