Business Description:
Seek Limited (SEK) has operations in three core industries: online employment classified advertising (Employment); the provision and execution of training courses (Education); and overseas investments in online employment websites (International).

Strategy Analysis:
SEK´s business model is built around the central proposition that advertisers and jobseekers will each migrate to the medium with the largest audience. This dominance enables SEK to push through improved pricing and classified products, such as premium listings and move into education. The aim is to create a one-stop career related education and training service which, given SEKs strong brand name from employment classifieds, it appears a natural provider. SEK partners with education providers who supply the content to develop its breadth of service offerings. Seek reported NPAT up 9.1% to $97.69m for the year ended 30 June 2011. Revenues from ordinary activities were $344.74m, up 22.3% from last year. Results were achieved due to sustained growth in the Employment Business and strong growth in Zhaopin. Diluted EPS was 28.9 cents compared to 26.5 cents last year. Net operating cash flow was $108.19m compared to $80.44m last year. The final dividend declared was 7.5 cents, taking the full year dividend to 14.3 cents compared with 11.9 cents last year. The Company recently announced that SEEK Asia increased its ownership to 80% of JobsDB, an online employment company with operations throughout South East Asia. The Company reported it is also well positioned in the fast growing Latin America region with its investments in Brasil Online Holdings.