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Business Description: Pro Medicus Limited (PME) is a provider of IT solutions and services including training and installation, hardware configuration and ongoing technical and end user support to the private healthcare industry.
Strategy Analysis: The company's core business consists of a range of integrated software applications and services that are designed to aid the management of medical practices. The company successfully expanded overseas and it now has 20 sites in the UK. PME also entered the North American market with a large digital imaging contract with AltaPACS in Canada. The company has recently entered in to a new agreement with Agfa which will see it using the Agfa sales force as a conduit, whilst selling its products directly to end users under its own brand name, rather than solely under the Agfa label. The company will also plan to expand its offering into new markets - like orthopaedics and cardiology - where its technology is applicable.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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