Business Description:
Prime Media Group Limited (PRT) is an Australian company operating in the media industry within Australia and New Zealand. The Company has four operating segments, being television broadcasting, radio broadcasting, digital media and online platform.

Strategy Analysis:
PRT is developing a diversified media portfolio to support sustainable business models in a changing media environment. As with previous years, Prime Television was the Group's mainstay. Television management remains focused on maximising its revenue share to ratings share (power ratio), developing initiatives to improve audience share in the 16-54 demographic and implementing costs optimisation initiatives. In radio, PRT centralised all programming, production and transmission of the 10 Prime Radio stations in 2009. This was aimed at improving the quality and efficiency of its output across all areas radio operations. Finally, PRT is looking to extend and develop opportunities through iPrime. . Prime Media Group reported NPAT of $27.17m for the year ended 30 June 2011. Revenues from ordinary activities were $257m, up 9% from the same period last year. Basic and Diluted EPS were 7.40 cents compared to 15 cents last year. Net operating cash flow was $34.42m compared to $33.17m last year. The final dividend declared was 2.40 cents, taking the full year dividend to 4.50 cents compared with 2.60 cents last year.