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Business Description: Novogen Limited (NRT) is involved in pharmaceutical research and development and marketing of consumer healthcare products. Novogen is targeting the treatment of cancer, heart disease, osteoporosis, chronic inflammatory diseases and inflammatory bowel disease.
Strategy Analysis: NRT's main strategy is focused on growing the value of its intellectual property, the core of which is the Novogen isoflavonoid technology platform. The growth in value is being underwritten in a number of ways such as by continuing to expand the number of compounds and products in the development portfolio; by seeking to protect these products through a vigorous international patenting program; by taking selected products through to a stage of clinical development where there is 'proof-of-concept' and the products have a definable value. During the year, Novogen introduced Promensil into Italy and Switzerland. Promensil is a market leading brand in most countries it competes in and future growth is expected to be achieved through leveraging the Promensil brand into new markets.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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