Business Description:
News Corporation Limited (NWS) is an international media company engaged in the publication of newspapers, magazines and books; production and distribution of movies and TV series; TV broadcasting; cable and satellite subscriber TV; and owns and develops internet properties. NWS operates primarily in the US, the UK, Australia and Asia.

Strategy Analysis:
NWS seeks to create unique content and control its delivery. News Corp. generates cash from its 'old media´ properties, including newspapers, book publishing, and filmed entertainment. The firm reallocates most of this cash to its faster-growing assets like its cable television networks. The company is not afraid to make acquisitions to enter new businesses or bolster existing ones. An example is the bid made for the 61% of British Sky Broadcasting that it does not own, even though this bid collapsed under the repercussions of the phone tapping scandal. News Corporation reported NPAT up 7.9% to US$2.74bn for the year ended 30 June 2011. Revenues from ordinary activities were US$33.41bn, up 1.9% from last year. Basic and Diluted EPS was 104 US cents compared to 97 US cents last year. Net operating cash flow was US$4.47bn compared to US$3.85bn last year. The final dividend declared was 19 US cents, taking the full year dividend to 34 US cents compared with 30 US cents last year.