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Business Description: Integrated Research Limited (IRI) is a software company that develops, produces and distributes performance monitoring tools and solutions for business-critical IT infrastructures.
Strategy Analysis: The company's business strategy focuses on its core product development. IRI seeks to maintain its revenue stream from the HP Non-Stop (Tandem Products), whilst leveraging its current technology into high growth domains, particularly IP telephony..
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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