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Business Description: IDT Australia Limited (IDT) specialises in the development, scale-up and production of potent (HPAPI) pharmaceutical products for local and international clients. The company is located in Melbourne, Australia
Strategy Analysis: IDT has successfully reduced its exposure to generic active pharmaceutical ingredients (APIs) focusing manufacturing more on high potency API´s and finished drugs where its specialised containment facilities provide a competitive advantage. This was in response to stronger competition in the more commoditised API segment from low-cost manufacturers. The pharmaceutical outsourced services segment is growing rapidly as majors outsource an increasing range of functions. IDT has the potential to grow considerably for several years. Its potential market is many times current revenues. The value of patented pharmaceutical drugs and their potential to cause harm if not precisely manufactured means cost of manufacture is much less important than quality considerations. Pharmaceutical companies will pay well for the assurance of quality. There are also high barriers to entry due to the specialised nature of facilities, including a contingent of around 150 scientists.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...