Business Description:
Globe International Limited (GLB) is an international multi-branded wholesale company, specializing in the sale of footwear, apparel and skateboards to retailers and distributors in the boardsports and youth markets. GLB supplies wholesale products directly to retailers and through third party distributors in Australasia, North America and Europe. GLB also maintains a small number of flagships branded retail stores in key market countries.

Strategy Analysis:
Globe's strategy is focused on brand design, development and acquisitions in the board-sports and streetwear categories. Within those segments it owns a range of brands tailored to different subcultures and spanning from apparel and footwear to hardgoods in skate, surf and snow. Its target market is the young and active, who are willing to pay premium price for a popular brand. Growth is targeted through significant investment in brands, innovative marketing and by continually seeking out new markets. The company also has a focus on managing its cost base, reducing working capital and improving management reporting systems across the group. Globe intends to lift its profile in surfwear to appeal to a broader customer base, while still competing in the traditional skate market. The group also intends to extend the established proprietary skate brands (particularly the Kubic Marketing brands) into apparel. Globe has an international profile with products in over 65 countries. The company is aiming to increase exposure in the North American and European markets, and has recently established a headquarter in France. The company owns brands including Globe, Mooks and M-ONE-11, and is also licensed to sell international brands including Paul Frank, Stussy and Ecko in Australia.