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Business Description: Gazal Corporation Limited (GZL) specialises in developing and building national and international brands in the apparel and fashion accessories industry. Gazal is also a supplier of casualwear, men's business shirts, intimate apparel and schoolwear.
Strategy Analysis: GZL is a supplier of brands across a broad range of markets from discount department store to the higher end garments. Gazal's branded merchandise is either owned or held through licensee arrangements. The long-term strategy is to move from being a 'brand renter' to a 'brand owner' and have full control over all aspects of the product and its development. In the short-term the company is focused on growing market share in the Australian work wear market with the Bisley brand. In addition to organic growth the company is also looking for potential acquisition or license of brands that will complement the existing portfolio.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...