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Business Description: Funtastic Limited (FUN) is a wholesaler and distributor of consumer branded lifestyle merchandise with products spanning all aspects of family life. The range of products includes children's toys, Lifestyle Merchandise, DVD and entertainment.
Strategy Analysis: Since listing, FUN has grown organically through an increased number of new licensing relationships with major trademark and brand owners in its six divisions, as well as through the acquisition of complementary distributors. FUN is an increasingly dominant manager of children's brands in Australia. It is also looking to license proprietary product offshore. An example is FUN's patented baby stroller.
It is critical FUN continues to provide customers, include the large department store retailers, with a compelling value proposition to ensure they do not source directly from licensors.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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