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Business Description: Forest Place Group Limited (FPG) is a provider of retirement communities in South East Queensland. Its focus is on the development and sale of leases of accommodation units and the provision of development, marketing, management and administration services to retirement villages. FPG has adopted the corporate brand, Aveo Live Well, the trademark of FKP Limited (ASX:FKP), which holds 85.28% interest in FPG.
Strategy Analysis: FPG focuses on providing a safe and secure base from which retirees can live well. The company has adopted a new corporate brand - Aveo - Live Well. Aveo offers retirement living with a strong sense of community spirit that forms the cornerstone of village life. Aveo is the trademark of FKP Property Group, who currently owns and operates 80 villages Australia wide and currently holds an 85.28% share in FPG. FPG has substantial investments in: Accrued exit fees; Retirement village land, communal facilities and infrastructure; and Syndicated retirement villages.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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