Business Description:
Brambles Limited (BXB) provides pallet and container pooling solutions through the CHEP and IFCO brands as well as information management solutions through the 'Recall brand in 54 countries.

Strategy Analysis:
BXB's strategy to boost financial performance in its CHEP business is to achieve scale efficiencies to boost its cost advantage over competitors. Organic growth opportunities are present for CHEP in existing markets with growth in new segments being identified. Core expansion through growth in new geographies sees BXB intending to intensify the focus on areas of growth throughout the US, such as home improvement, food services and office supplies. Opportunities in Central and Eastern Europe highlight prospective customers for pallet and container pooling businesses with the establishment of the CHEP business in China opening up new markets for Brambles. New business expansion through the acquisition of related superior supply chain businesses will be focused on adding expertise, capabilities and achieving operating leverage for CHEP. The IFCO RPC business will focus on growth in emerging regions such as Eastern and Central Europe. Brambles reported NPAT up 6% to US$475.3m for the year ended 30 June 2011. Revenues from ordinary activities were US$4.67bn, up 13% from last year. Diluted EPS was 32.7 US cents compared to 31.7 US cents last year. Net operating cash flow was US$1.01bn compared to US$990.3m last year. The final dividend declared was 13 AU cents, taking the full year dividend to 26 AU cents compared with 25 AU cents last year.